Share a Smile to give a Smile.
We created an AR engine using TensorFlow’s Machine Learning power to recognize every Lays package so it could automatically capture a selfie of your smile when you posed with it. If you didn’t have a package it would track your face and add one.
Smiles are contagious, so we compiled the users selfies and sequenced them in self-generated YouTube ads to spread the word about the campaign.
Along with being the Creative Director’s partner, I led the technology ecossytem design and managed its execution.
It was exciting to create and launch a first-to-market self-fed ads/media ecosystem and for the best reason: making lives better.