Data and Stories
We brought in Google’s savyness in understanding data and decided to scrape the internet for name-related data sources. Based on the collected and curated information, we created a custom generative engine to create unique visualizations for each name : literally showing what’s in your name.
In this project, I worked in tandem with the Creative Director in the project’s brainstorms. I was also responsible for the data and technology stack research, design and prototyping. After the project was green-lit, I worked closely with the external production partners, coordinating and managing the projects’ development and execution.
