{"id":1134,"date":"2015-01-03T19:19:20","date_gmt":"2015-01-03T19:19:20","guid":{"rendered":"http:\/\/rux-werx-here.net\/rwh_v3\/?post_type=portfolio&#038;p=1134"},"modified":"2020-01-29T17:05:18","modified_gmt":"2020-01-29T17:05:18","slug":"whats-in-a-name","status":"publish","type":"portfolio","link":"https:\/\/rux-werx-here.net\/rwh_v3\/portfolio\/whats-in-a-name","title":{"rendered":"What&#8217;s in a name?"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column offset=&#8221;vc_col-lg-9 vc_col-md-10&#8243; css=&#8221;.vc_custom_1579812014233{margin-bottom: 30px !important;}&#8221;][vc_row_inner thb_column_padding=&#8221;true&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1580316947440{padding: 10% !important;background-color: #f2f2f4 !important;}&#8221;][vc_column_text]\n<h3 class=\"p1\"><em><b>Data and Stories<\/b><\/em><\/h3>\n<p>We brought in Google&#8217;s savyness in understanding data and decided to scrape the internet for name-related data sources. Based on the collected and curated information, we created a custom generative engine to create unique visualizations for each name : literally showing what&#8217;s in your name.<\/p>\n<p>In this project, I worked in tandem with the Creative Director in the project&#8217;s brainstorms. I was also responsible for the data and technology stack research, design and prototyping. After the project was green-lit, I worked closely with the external production partners, coordinating and managing the projects&#8217; development and execution.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1580316867581{padding: 0% !important;background-color: #f2f2f4 !important;}&#8221;]\t<div id=\"thb-image-69e1cf6e08640\" class=\"caption-style1  alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img width=\"1080\" height=\"1080\" src=\"https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" decoding=\"async\" title=\"coke_start\" loading=\"lazy\" sizes=\"(max-width: 1080px) 100vw, 1080px\" data-src=\"https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start.png 1080w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start-300x300.png 300w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start-1024x1024.png 1024w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start-150x150.png 150w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start-768x768.png 768w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start-640x640.png 640w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start-320x320.png 320w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start-20x20.png 20w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start-600x600.png 600w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2015\/01\/coke_start-100x100.png 100w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column parallax=&#8221;content-moving&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-10&#8243;][vc_empty_space height=&#8221;64px&#8221;][vc_column_text]\n<h6 style=\"text-align: center;\">HOW IT WORKS<\/h6>\n[\/vc_column_text][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=xQ9i6EHZXyo&#8221; align=&#8221;center&#8221;][vc_empty_space][\/vc_column][\/vc_row]\n<\/section><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>What stories can a name tell? What meanings can it have in popular culture? What are its fact, statistics and myths? We decided to offer each and every Coca-Cola drinker a magic opportunity to reveal what&#8217;s in their name.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1274,"comment_status":"closed","ping_status":"open","template":"","tags":[],"_links":{"self":[{"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/portfolio\/1134"}],"collection":[{"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/comments?post=1134"}],"version-history":[{"count":0,"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/portfolio\/1134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/media\/1274"}],"wp:attachment":[{"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/media?parent=1134"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/tags?post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}