{"id":1146,"date":"2014-01-06T16:54:54","date_gmt":"2014-01-06T16:54:54","guid":{"rendered":"http:\/\/rux-werx-here.net\/rwh_v3\/?post_type=portfolio&#038;p=1146"},"modified":"2020-02-05T21:46:32","modified_gmt":"2020-02-05T21:46:32","slug":"moving-words","status":"publish","type":"portfolio","link":"https:\/\/rux-werx-here.net\/rwh_v3\/portfolio\/moving-words","title":{"rendered":"Moving Words"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221; css=&#8221;.vc_custom_1473233662351{margin-top: 8vh !important;}&#8221; thb_row_title=&#8221;Our Process&#8221;][vc_column animation=&#8221;animation bottom-to-top&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9&#8243;][vc_column_text]\n<h2>01. Our Process<\/h2>\n<h3><strong>Social media was top of mind and allowed us to easily connect runners with their supporters but we were still missing something&#8230;<\/strong><\/h3>\n<p>In a word, we were missing the moment(s).<br \/>\nWhile social media allowed us to easily connect runners and their supporters the connection wasn&#8217;t always in the relevant time: The moment where runners need the most support is during the race itself.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221; css=&#8221;.vc_custom_1579563506867{margin-bottom: 7vh !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9&#8243;][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1579802081675{padding: 5% !important;background-color: #efefef !important;}&#8221;]\t<div id=\"thb-iconbox-6a631d451e63c\" class=\"thb-iconbox top type1 has-img  text-center animation-true \" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<div class=\"iconbox-image\">\n\t\t\t\t\t<img width=\"665\" height=\"638\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image lazyload attachment-full thb-lazyload lazyload\" alt=\"\" decoding=\"async\" title=\"LocationTest\" loading=\"lazy\" sizes=\"(max-width: 665px) 100vw, 665px\" data-src=\"https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/LocationTest.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/LocationTest.png 665w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/LocationTest-600x576.png 600w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/LocationTest-640x614.png 640w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/LocationTest-20x18.png 20w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/LocationTest-320x307.png 320w\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>Looking at Technology<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t<p>We looked into the existing RFID technology infrastructure with fresh eyes and hands-on poking: in no time we could know when each runner crossed each RFID checkpoint.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-6a631d451e63c.thb-iconbox figure {\n\t\t\t\t\twidth: 200px;\n\t\t\t\t\theight: auto;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1579802122113{padding: 5% !important;background-color: #efefef !important;}&#8221;]\t<div id=\"thb-iconbox-6a631d451ecb0\" class=\"thb-iconbox top type1 has-img  text-center animation-true \" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<div class=\"iconbox-image\">\n\t\t\t\t\t<img width=\"664\" height=\"642\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image lazyload attachment-full thb-lazyload lazyload\" alt=\"\" decoding=\"async\" title=\"SpeedTest\" loading=\"lazy\" sizes=\"(max-width: 664px) 100vw, 664px\" data-src=\"https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/SpeedTest.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/SpeedTest.png 664w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/SpeedTest-600x580.png 600w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/SpeedTest-640x619.png 640w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/SpeedTest-20x18.png 20w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/SpeedTest-320x309.png 320w\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>in new ways<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t<p>With a little bit of math and creativity, we now had an understanding of each runner' s location and speed.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-6a631d451ecb0.thb-iconbox figure {\n\t\t\t\t\twidth: 200px;\n\t\t\t\t\theight: auto;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1579802106633{padding: 5% !important;background-color: #efefef !important;}&#8221;]\t<a id=\"thb-iconbox-6a631d451f1ee\" class=\"has-link thb-iconbox top type1 has-img  text-center animation-true \" href=\"http:\/\/werkstatt.fuelthemes.net\/werkstatt-developer\/\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<div class=\"iconbox-image\">\n\t\t\t\t\t<img width=\"666\" height=\"640\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image lazyload attachment-full thb-lazyload lazyload\" alt=\"\" decoding=\"async\" title=\"PaceTest\" loading=\"lazy\" sizes=\"(max-width: 666px) 100vw, 666px\" data-src=\"https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/PaceTest.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/PaceTest.png 666w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/PaceTest-600x577.png 600w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/PaceTest-640x615.png 640w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/PaceTest-20x18.png 20w, https:\/\/rux-werx-here.net\/rwh_v3\/wp-content\/uploads\/2020\/01\/PaceTest-320x308.png 320w\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>to touch each runner!<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t<p>We used the data and compared it with past performances to have a better understanding of how each runner was doing and what kind of support they might need.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-6a631d451f1ee.thb-iconbox figure {\n\t\t\t\t\twidth: 200px;\n\t\t\t\t\theight: auto;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/a>\n\t[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221; css=&#8221;.vc_custom_1579556399981{margin-bottom: 7vh !important;background-color: #efefef !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9&#8243;][vc_empty_space][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=8ds94mQqx-E&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221; css=&#8221;.vc_custom_1473233662351{margin-top: 8vh !important;}&#8221; thb_row_title=&#8221;Our Process&#8221;][vc_column animation=&#8221;animation bottom-to-top&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9&#8243;][vc_empty_space][vc_column_text]\n<h2>02. The Lab<\/h2>\n<p>This was one of the Lab&#8217;s favourite projects as it allowed us to exercise our specialities in technology and data with a creative eye in the discovery phase, but also having pushing those early concepts and help drive the idea from concept to execution.<\/p>\n<p>My roles in this project went from leading the discovery phase and prototyping to managing the Creative Technology team devoted to the project.[\/vc_column_text][vc_empty_space height=&#8221;96px&#8221;][\/vc_column][\/vc_row]\n<\/section><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>For the 2014 Chicago Marathon, Mutual Liberty tasked Havas with making sure that every runner would feel supported.<br \/>\nThrough RFID, Social Media and large displays we were able to create a realtime dialogue and letting friends and family be closer and encourage the runners when they most needed.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1273,"comment_status":"closed","ping_status":"open","template":"","tags":[],"_links":{"self":[{"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/portfolio\/1146"}],"collection":[{"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/comments?post=1146"}],"version-history":[{"count":0,"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/portfolio\/1146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/media\/1273"}],"wp:attachment":[{"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/media?parent=1146"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rux-werx-here.net\/rwh_v3\/wp-json\/wp\/v2\/tags?post=1146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}