{"id":1168,"date":"2015-01-07T15:44:12","date_gmt":"2015-01-07T15:44:12","guid":{"rendered":"http:\/\/rux-werx-here.net\/rwh_v3\/?post_type=portfolio&p=1168"},"modified":"2024-05-20T21:47:06","modified_gmt":"2024-05-20T21:47:06","slug":"super","status":"publish","type":"portfolio","link":"https:\/\/rux-werx-here.net\/rwh_v3\/portfolio\/super","title":{"rendered":"Super-*"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473233662351{margin-top: 8vh !important;}” thb_row_title=”Our Process”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_column_text]\n

01. Insights<\/h2>\n


\nBrands & Creators crave an outlet for more innovative storytelling<\/b><\/h3>\n

Brands are eager to explore new types of interaction and narrative forms on YouTube but don\u2019t know how now that YouTube Gadgets have been discontinued.<\/p>\n

92% <\/b>of video marketers who’ve tried interactive video<\/b>, reported that they’ve found it to be an effective tool for their business<\/b>.1<\/p>\n

Brands are hesitant on moving experiences out of the portal as they want to be where the audience is.<\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473233633808{margin-bottom: 7vh !important;}”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_empty_space][vc_column_text]\n

Second screen is a second nature<\/b><\/h3>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”35px”][vc_round_chart type=”doughnut” style=”modern” stroke_width=”0″ values=”%5B%7B%22title%22%3A%2287%25%20Consumers%20use%20more%20than%20one%20device%20at%20a%20time%22%2C%22value%22%3A%2287%25%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%22only%2013%25%20of%20consumers%20use%20one%20device%20at%20a%20time%22%2C%22value%22%3A%2213%25%22%2C%22color%22%3A%22pink%22%2C%22custom_color%22%3A%22%23ff675b%22%7D%5D”][vc_column_text]Smartphone<\/b> is the most frequent companion device <\/b>scoring 57%.
\n<\/b>This trend is even stronger on millenials: 74% use a combination of TV\/smartphones <\/b>during viewing.1<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]\t
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\n\t\t\t\"insights_001\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_column_text]84% of smartphone and tablet owners <\/b>use their devices as a second screen<\/b> while they watch:
\n12%<\/b> of them are reading discussions about TV shows on social media
\n<\/b>29%<\/b> are searching for show-related information<\/b>.2[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1579275362790{margin-bottom: 7vh !important;background-color: #f6f6f6 !important;}”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_empty_space height=”64px”]\t
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\u201cSecond-screen searchers present a huge opportunity for marketers. These people aren't passively following a conversation; they're leaning forward\u2014looking for more information, learning, and taking action\u201d<\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t

\n\t\t\t\tGoogle Consumer Surveys, U.S., May 2015<\/cite>\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t[vc_empty_space height=”64px”][\/vc_column][\/vc_row][vc_row thb_row_padding=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1579293251039{margin-top: 8vh !important;margin-bottom: 2vh !important;}” thb_row_title=”Desktop Experience”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-7 vc_col-md-9″][vc_empty_space][vc_column_text]\n

02. Opportunity<\/h2>\n

Create a second screen experience for YouTube on desktop and TV that empowers users to interact with the main screen content in complementary and richer ways.<\/h3>\n

Enter Super-*<\/strong>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473937087576{margin-top: 8vh !important;margin-bottom: 2vh !important;}” thb_row_title=”Desktop Experience”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-7 vc_col-md-9″][vc_empty_space][vc_column_text]\n

03. Super-*<\/h2>\n

An Augmented Reality<\/b> platform for YouTube<\/b> content.<\/h3>\n

It expands the storytelling and interactive potential of YouTube by creating a synchronous connection between primary displays and secondary devices.<\/p>\n

Super-*<\/strong> brings together\u00a0 AR<\/b>\u00a0and Image Recognition<\/b> technologies to create unprecedented interactions with YouTube, allowing Youtube or other Video based content to bleed into the real world.<\/p>\n

Super-*<\/b> has 3 different modes supporting a wide range of creative approaches and business challenges.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473233633808{margin-bottom: 7vh !important;}”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_row_inner][vc_column_inner width=”1\/3″]\t

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Super-Explode<\/h5>\t\t\t
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Literally breaking the fourth wall.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t