For its 2014 House of Walker events, the Jonnhie Walker tasked the Lab with ideating and developing a fully interactive tasting experience connecting the consumers and their online presence with the event.
To achieve this the Lab brought together a multi-disciplinar team of Creatives, Motion graphic artists and its own researchers team to push the boundaries of the creation of multi-sensorial environments.
The result was a a set of interactive video tables merging seamlessly large video surfaces, RFID and consumers data in an integrated and compelling experience. The large screen surface expands the already sensorial experience in to and exquisite and synaesthetic exploration, pairing taste with visual, sound and touch.
Leave a Reply