Advertising – rux-werx-(w)here

Lays’ Smiles

Frito-Lays asked us to amplify their Smiles Campaign in partnership with Operation Smiles, which provides surgeries to children suffering from cleft lip or cleft palate. Lays donate to Operation Smile through proceeds from sales of its campaign packaging. And then we discovered that 95% of surveyed Lays consumers would smile more if they knew it could brighten someone's day! So, we created an experience that would allow everyone to share their smiles with a Lays package (real or virtual). And because their smiles should also be celebrated we rewarded them with moments of joy and humour on YouTube to energize their day.

Rice Krispies Treats Kitchen

Kellogs asked us to create memorable moments with Rice Krispie Treats during the Christmas holidays.  We looked at users' data and behaviours and realized that we had an opportunity to create a storytelling platform to bring kids and their families together in fun and exciting activities. Google Assistant revealed itself as a perfect platform, letting users interact naturally with their voice and keeping their (hmm.. sticky!) hands-off.

What’s in a name?

What stories can a name tell? What meanings can it have in popular culture? What are its fact, statistics and myths? We decided to offer each and every Coca-Cola drinker a magic opportunity to reveal what's in their name.

House of Walker Tasting Tables

For its 2014 House of Walker events, Jonnhie Walker tasked the Lab with augmenting the tasting experiences at the House of Walker events. We created a multisensorial environment augmenting the tasting ceremony from within its most basic element: the tasting table.

Moving Words

For the 2014 Chicago Marathon, Mutual Liberty tasked Havas with making sure that every runner would feel supported. Through RFID, Social Media and large displays we were able to create a realtime dialogue and letting friends and family be closer and encourage the runners when they most needed.

Wherever Ships Could Sail

As a digital extension of the “Keep Walking” campaign for Johnnie Walker, we created an interactive experience allowing users to navigate a story using expressive and relevant gestures.  We immersed the user in the narrative and empowered their gestures to control and trigger Johnnie Walker's Reasons To Believe that made the history of the brand.