As a digital extension of the “Keep Walking” campaign, Johnnie Walker asked Havas New York to create a short film highlighting the brand’s long history of ambition and forward-thinking.
The Innovation Lab at Havas counter proposed with an interactive experience to be displayed and experienced at House of Walker events.
The interactive version of the film allows users to navigate through the story using expressive gestural interaction and immersing the user in the narrative by empowering his own gestures to trigger the key events in the history of the brand.
• Timeline vs. Narrative
• Narrative and Gestures: Immersion through empowerment and participation in the narrative