01. Our Process
Social media was top of mind and allowed us to easily connect runners with their supporters but we were still missing something…
In a word, we were missing the moment(s).
While social media allowed us to easily connect runners and their supporters the connection wasn’t always in the relevant time: The moment where runners need the most support is during the race itself.
02. The Lab
This was one of the Lab’s favourite projects as it allowed us to exercise our specialities in technology and data with a creative eye in the discovery phase, but also having pushing those early concepts and help drive the idea from concept to execution.
My roles in this project went from leading the discovery phase and prototyping to managing the Creative Technology team devoted to the project.