Rice Krispies Treats Kitchen

Leveraging Google's Assistant Actions we created a voice responsive experience bringing the best of the kitchen: family, stories and Treats!

Kellogs asked us to create memorable moments with Rice Krispie Treats during the Christmas holidays.

We looked at users’ data and behaviours and realized that we had an opportunity to create a storytelling platform to bring kids and their families together in fun and exciting activities.
Google Assistant revealed itself as a perfect platform, letting users interact naturally with their voice and keeping their (hmm.. sticky!) hands-off.

Made at: Google Brand Unit + Leo Burnett
Client: Kellogs
Role: Lead Creative Technology
Year: 2019