Second screen is a second nature
Smartphone is the most frequent companion device scoring 57%.
This trend is even stronger on millenials: 74% use a combination of TV/smartphones during viewing.1
84% of smartphone and tablet owners use their devices as a second screen while they watch:
12% of them are reading discussions about TV shows on social media
29% are searching for show-related information.2
“Second-screen searchers present a huge opportunity for marketers. These people aren't passively following a conversation; they're leaning forward—looking for more information, learning, and taking action”
Bring the narrative from the screen into your world, literally breaking the fourth wall.
Add sound and haptics to connect the content even further with the real word.
E.g. moments in the story can become games and multiplayer adventures
E.g. characters in the video can interact directly with the viewers
A content companion
Imagine a partner on your side when you need, always providing contextual information relevant to what you’re watching.
E.g. Reveal product information as they’re shown in the video.
Revealing hidden layers
Imagine having a lens to reveal hidden layers of the story.
Use the second screen as a magic lens allowing to see superimposed content on the YouTube video.
E.g. Reveal hidden speech bubbles and dialogues.
E.g. Hide Promo codes and secret content throughout a video
Imagine an ad where the car drives from the road into your room and gives you the chance to explore its features, look around it and see it close. And it’s interactive so you can previsualize new configurations and personalizations.
Consumer Packaged Goods
While watching a video review of a product on YouTube you get a call to action and a character from the video literally hands you a coupon to try and test the new product yourself.