01. Insights
Brands & Creators crave an outlet for more innovative storytelling
Brands are eager to explore new types of interaction and narrative forms on YouTube but don’t know how now that YouTube Gadgets have been discontinued.
92% of video marketers who’ve tried interactive video, reported that they’ve found it to be an effective tool for their business.1
Brands are hesitant on moving experiences out of the portal as they want to be where the audience is.
Second screen is a second nature
Smartphone is the most frequent companion device scoring 57%.
This trend is even stronger on millenials: 74% use a combination of TV/smartphones during viewing.1
84% of smartphone and tablet owners use their devices as a second screen while they watch:
12% of them are reading discussions about TV shows on social media
29% are searching for show-related information.2
“Second-screen searchers present a huge opportunity for marketers. These people aren't passively following a conversation; they're leaning forward—looking for more information, learning, and taking action”
02. Opportunity
Create a second screen experience for YouTube on desktop and TV that empowers users to interact with the main screen content in complementary and richer ways.
Enter Super-*
03. Super-*
An Augmented Reality platform for YouTube content.
It expands the storytelling and interactive potential of YouTube by creating a synchronous connection between primary displays and secondary devices.
Super-* brings together AR and Image Recognition technologies to create unprecedented interactions with YouTube, allowing Youtube or other Video based content to bleed into the real world.
Super-* has 3 different modes supporting a wide range of creative approaches and business challenges.
Super-Explode
Super-Impose
Super-Sidekick
SUPER-Explode
Bring the narrative from the screen into your world, literally breaking the fourth wall.
Add sound and haptics to connect the content even further with the real word.
E.g. moments in the story can become games and multiplayer adventures
E.g. characters in the video can interact directly with the viewers
SUPER-Sidekick
A content companion
Imagine a partner on your side when you need, always providing contextual information relevant to what you’re watching.
E.g. Reveal product information as they’re shown in the video.
SUPER-Impose
Revealing hidden layers
Imagine having a lens to reveal hidden layers of the story.
Use the second screen as a magic lens allowing to see superimposed content on the YouTube video.
E.g. Reveal hidden speech bubbles and dialogues.
E.g. Hide Promo codes and secret content throughout a video
04. Creative Scalable Solutions
Super-* as a creative and technology platform and can be leveraged by a number of different sectors through Vertical aligned, scalable solutions.
Auto
Imagine an ad where the car drives from the road into your room and gives you the chance to explore its features, look around it and see it close. And it’s interactive so you can previsualize new configurations and personalizations.
Consumer Packaged Goods
While watching a video review of a product on YouTube you get a call to action and a character from the video literally hands you a coupon to try and test the new product yourself.
